After nearly six weeks away exhibiting at trade shows in Australia and Asia I have learnt a lot about the change in consumer thinking since we started our business more than 15 years ago.
When buying a cutting board or course the cost is a factor but more and more people are considering other factors over and above just the price.
More and more people are aware of the studies that prove that plastic boards harbour bacteria and there is a real need for antibacterial cutting boards in their homes. People value the naturally antibacterial benefits of Fab Slabs Camphor Laurel cutting boards when preparing and serving food for their family.
Many of our customers have tried laminated boards (boards made from several pieces of timber joined together) only to have them fall apart within a few weeks or months of purchase. Our customers value that Fab Slabs boards are one single solid slab of timber and they won’t split like other boards on the market.
Are they Eco-Friendly?
More and more we are being asked why our boards are eco friendly. The simple answer is that our boards are made from Australian grown camphor laurel. Camphor laurel is not native to Australia and it does a great job of forcing out native vegetation. Camphor laurel in Australia takes over gullies, creek banks and farm land. It does a great job of destroying house foundations, underground pipes and footpaths. Like many introduced species it doesn’t belong in Australia. Do you value the Australian environment like most of our customers?
Do you value Australian Made products?
Like everyone out there we understand that you can’t always buy everything Australian Made and sometimes the term ‘Made in Australia’ can mean a percentage of that product is ‘Made in Australia’. After selling boards throughout Asia I have come to understand that Australian Made has a reputation of high quality. Fab Slabs boards are made to a high standard and each of our boards is individually inspected before we send it out. Made in Australia to us means that every board we make is made in our factory based on the Sunshine Coast. All our timber is harvested and kiln dried in Australia on the Sunshine Coast. Our business is 100% Australian owned and all our workers are Australians working in Australia. We manufacture all our products to a high standard and we follow Australian safety and manufacturing standards.
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Like most people, I appreciate having a sharp knife to cut with. Having a really hard surface such as a marble or glass cutting board just means that I have to sharpen my knife all the time. Having a Fab Slabs cutting board means that I can sharpen my knife once and maintain that sharp blade for a long time. Having a board that is too soft just won’t last and having a board that is too hard just means blunt knives. Fab Slabs cutting boards are easy on knives yet durable enough to last for many years.
So, I ask now, what do you value in a cutting board?
If you are after a naturally antibacterial product that is made from one piece of timber in Australia then Fab Slabs camphor laurel boards are ideal for you. If you want something that is eco friendly, durable and easy on knives then that’s another reason to buy a Fab Slabs cutting board.
